The cold pressed juice market involves manufacturing juices from fresh fruits and vegetables through a process where no heat is applied during the extraction of juice. Cold pressed juice retains maximum nutrients, enzymes, and antioxidants as compared to traditionally processed juices where heat is involved. It is gaining popularity among health-conscious people as a healthy beverage alternative.
The global cold pressed juice market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 4.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. The growing health awareness among people regarding the benefits of plant-based beverages is driving the demand for cold pressed juices globally. Major juice brands are expanding their product lines and global presence to capture more market share.
Market Key Trends
One of the key trends gaining traction in the Cold Pressed Juice Market Demand is the increasing availability of cold pressed juice products in convenient packaging such as tetra packs and bottles. This is allowing major brands to expand their shelf life and supply chain reach. The demand for cold pressed juices made from locally sourced organic ingredients is also on the rise. Many startups are leveraging this trend by offering Cold Pressed Juices made from seasonal fruits and vegetables grown on local farms.
Porter’s Analysis
Threat of new entrants: Low barriers to entry due to limited capital required and no economies of scale. However, established brands have stronger customer loyalty and distribution networks.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes but high switching costs for customers loyal to brands.
Bargaining power of suppliers: Suppliers of raw materials like fruits have moderate bargaining power due to perishable nature of produce but demand is seasonal.
Threat of new substitutes: Threat from alternatives like fresh juice exists but cold pressed process retains higher nutrients. Variety and health positioning make it less prone to substitution.
Competitive rivalry: Intense rivalry among established brands to gain market share and acquire smaller firms. Competition on basis of product differentiation, quality, variety and marketing.
Geographical regions: North America currently holds the largest share in cold pressed juice market in terms of value due to health consciousness and popularity of plant-based diets.
The Asia Pacific region is expected to be the fastest growing market during the forecast period due to rising disposable incomes, growing health awareness and shift towards preventive healthcare in countries like India and China. Increasing exposure to Western trends will further drive the market in the region.